Simple Book Marketing Strategies for New Authors That Actually Work

Feeling Overwhelmed by Book Marketing as a New Author?

You’ve written the book. You’ve done the hard work.

Now comes the question every new author faces:

How do I actually get people to find and read my book?

Book marketing can feel overwhelming fast. There are so many options, so many voices, and so much advice.

Here’s the truth:
You don’t need complicated strategies—you need consistent, simple ones that work.

Let’s chart a clear path forward.

Start with One Platform (Simple Author Marketing Tip)

Trying to be everywhere at once is one of the fastest ways to burn out. Show up where your audience hangs out online.

Instead, choose one platform where your readers spend time and focus there.

Whether it’s Facebook, Pinterest, or Instagram:

• Show up consistently

• Share encouragement and value

• Build genuine connection

Consistency beats complexity every time.

Build Your Email List as a New Author (Start Small)

Your email list is one of the most important tools you can build as an author. I can't stress this enough.

Unlike social media, it’s something you own.

Start simple:

• Offer a short devotional or checklist

• Share a sample chapter

• Invite readers to stay connected

Even if it’s just a handful of people at first—you’re building something meaningful.

Share the Story Behind Your Book (Author Branding Tip)

People don’t just connect with books—they connect with the person behind them.

Let your readers see:

• Why you wrote your book

• What God is teaching you

• The real-life moments behind the message

Your authenticity builds trust—and trust builds readership.

Create Simple Content That Connects with Readers

You don’t need elaborate content to grow your audience.

Focus on simple, meaningful posts:

• Quotes from your book

• Short encouragements

• Lessons from your writing journey

• Behind-the-scenes moments

One post at a time. One step forward.

How to Promote Your Book Without Feeling Salesy

Marketing doesn’t have to feel uncomfortable.

Shift your mindset from selling to inviting.

Try:

• “If this resonates with you, my book dives deeper…”

• “I wrote this for readers walking through…”

You’re offering something valuable—not forcing a sale.

Focus on Building Relationships with Your Readers

It’s easy to chase followers and likes—but connection is what truly matters.

• Respond to comments

• Engage with your audience

• Encourage your readers

Relationships create long-term impact.

Give Yourself Grace as You Grow Your Author Platform

You’re learning something new—and that takes time.

You don’t have to do everything at once.
You don’t have to do everything perfectly.

Take the next step. Then the next.

God gave you this message for a reason.
Your role is to steward it faithfully.

Waypoint Challenge: Your First Book Marketing Step

Choose one of these and take action this week:

✔ Pick your primary platform
✔ Create a simple email sign-up
✔ Share the story behind your book in a post
✔ Engage with 3 people in your audience

Small steps lead to real momentum.

Explore More Author Business Guides

Continue your journey with these next steps:

• 👉 https://deedeelake.com/post/how-to-start-an-author-business-not-just-write-a-book

• 👉 https://deedeelake.com/post/book-promotion-strategies-for-new-authors

• 👉 https://deedeelake.com/post/blog-vs-newsletter-for-authors

Resources to Grow Your Author Platform

Here are trusted sources to strengthen your strategy:

• Authors Guild – insights on author income, rights, and industry trends

• Pew Research Center – data on reader behavior and trends

Understanding your audience is just as important as reaching them.

Recommended Resources

Choose one to explore this week:

Book: Platform: Get Noticed in a Noisy World by Michael Hyatt Available on Amazon

Podcast: Online Marketing Made Easy by Amy Porterfield

Both offer simple, practical strategies you can apply right away.

Ready to Take the Next Step?

If you’re looking for clarity and direction on the business side of writing, there’s a path forward.

Coaching, webinars, and practical resources are designed to give you the confidence and direction to move ahead with purpose.

Explore more at deedeelake.com

Final Thought

Simple strategies. Consistent action. Faithful stewardship.

That’s what builds momentum over time.

Keep showing up. Keep sharing your message.
And trust that the right readers will find their way to your words.

Coming Next

How to Build Your Author Platform from Scratch (Step-by-Step)

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