How to Pitch Yourself to Podcasts as an Author
Podcasts continue to grow in popularity, reaching millions of listeners every month. According to Edison Research's Infinite Dial study, more than half of Americans age 12 and older listen to podcasts monthly.
For authors, that's good news.
Every podcast represents an opportunity to share your message, connect with new readers, and build your visibility.
The key is understanding that podcast hosts aren't looking for people to promote books.
They're looking for guests who can serve their audience.
I've Loved Every Podcast Experience
I've been fortunate to appear on several podcasts, and I've loved every one of them.
The hosts have always been professional, kind, and genuinely interested in what I could leave their audience with.
That's an important distinction.
Notice I didn't say they were interested in what I wanted from their audience.
They were focused on what value I could provide to their listeners.
Successful podcast guesting begins with the same mindset.
Before pitching yourself, ask:
"What does this audience need from me?"
Research Before You Pitch
One of the biggest mistakes authors make is pitching every podcast they can find.
Not every podcast is a good fit.
Before reaching out, spend time researching the show.
Listen to several episodes.
Review the host's website.
Read guest descriptions.
Pay attention to the questions they ask.
The goal is to determine whether your message aligns with the audience's interests.
Several resources can help you discover and research podcasts:
Podcast Guest Connection (Facebook Group)
Christian Podcast Guests (Facebook Group)
These platforms can help you identify podcasts, research audiences, and discover where your message may fit best.
What Makes a Strong Podcast Pitch?
Keep it simple.
Podcast hosts are busy.
They don't need your life story.
A strong pitch should include:
Who you are
Why you're a good fit for their audience
Two or three possible discussion topics
A link to your website or speaker page
Your contact information
Most importantly, explain how your appearance will benefit their listeners.
Remember:
It's not about your book.
It's about the value your book allows you to provide.
Prepare Something Valuable for Listeners
One of the biggest opportunities authors miss is failing to provide a next step for listeners.
When someone enjoys your interview, they often want to learn more.
Be prepared.
Have a resource available.
For example, when I speak to authors, I often direct them to my Author Resources page where they can find tools and information related to the business side of writing and publishing.
The goal isn't simply to attract attention.
The goal is to begin building a relationship.
Match the Resource to the Audience
Before appearing on a podcast, think carefully about who will be listening.
A podcast for aspiring authors may need a completely different resource than a podcast focused on marriage, relationships, or Christian living.
The more closely your resource matches the audience's needs, the more likely listeners are to connect with you after the interview.
Ask yourself:
"What is one thing I can give this audience that would genuinely help them?"
That's often where your best lead magnet ideas begin.
Create a Landing Page Before You Need It
Many professional speakers and podcast guests create a dedicated landing page specifically for podcast listeners.
Something like:
deedeelake.com/podcast-resources
or
This allows you to deliver the promised resource while also inviting listeners to stay connected through your email list.
Don't waste the opportunity.
Podcast interviews can increase your visibility, credibility, and likeability.
But only if you have a way for listeners to continue the conversation.
Your Speaker Page Is a Great Starting Point
If you're actively pursuing podcasts, you'll want a professional online presence.
Your Speaker Page can provide:
Professional bios
Speaking topics
Media kit materials
Event planner resources
Contact information
The easier you make it for hosts to learn about you, the easier it becomes for them to say yes.
Remember Two Letters: B.U.
Before any speaking engagement, webinar, workshop, or podcast interview, my husband Seth always reminds me of two simple letters:
B.U.
It's his way of saying:
Breathe.
Unwind.
Have fun.
Enjoy the experience.
It works every time.
Most podcast hosts want you to succeed.
They're not trying to trip you up.
They're inviting you into a conversation.
Relax.
Serve the audience.
Share your message.
The rest will take care of itself.
Your Next Waypoint
If you've been thinking about pitching yourself to podcasts, start small.
Research three podcasts that serve your ideal audience.
Listen to a few episodes.
Study the host.
Then send a thoughtful pitch focused on serving their listeners.
Your next reader may discover you through a podcast interview.
Related Compass Stops
The Author Visibility Road Map: 7 Ways to Grow Beyond Simply Writing a Book
How Authors Can Find Speaking Opportunities Using Their Books
The Beginner Author's Media Kit: What to Include
Question for You
If you were a guest on a podcast tomorrow, what topic would you most enjoy discussing?
Recommended Resources
Podcast Guest Connection (Facebook Group)
Christian Podcast Guests (Facebook Group)
